Vector (.eps, ai)

Typically any file ending in .eps, .ai, or .pdf designed with a vector based program that can be scaled to any size while appearing crisp. Also known as line art.

Smooth, straight lines, no pixel data. Scalable to any size.

Raster (.tif, .pdf)

Any file ending with .psd, .tif, .jpg, .bmp, .gif or any photographic image. Raster art is composed of pixels that when scaled larger, will look jagged or. 

Uses pixel data, can become blurry. Not easily or cleanly scalable

Artwork needs to be VECTOR wherever possible for maximum quality. If artwork contains images, vector graphics and effects, it will need to be flattened.  Artwork needs to be sent at 100%, or scaled down proportionately.

File types accepted:

• .PDF (flattened)

• .EPS (with outlined fonts & embedded images)

• .CDR (with outlined fonts & embedded images)

Images pulled from the internet will NOT work for large format printing.
Low resolution .JPEG images.
Files built in Word, PowerPoint or Publisher.
Images embedded in Word, PowerPoint or Publisher

Unacceptable file types:

• JPEG(low resolution)
• .PNG
• .GIF

These are generally web-based graphics and are not print quality